What is the highest level of conformity called, where behavior is accepted as a principle of right or wrong?

The highest level of conformity, where behavior is accepted as a principle of right or wrong, is known as internalization. This process occurs when an individual adopts a belief or behavior and integrates it into their own value system, meaning they genuinely accept and embrace those beliefs as part of who they are. As a result, their actions consistently align with these internalized beliefs, even in the absence of external pressures or the presence of authority figures.

Internalization represents a deep and lasting change, contrasting with other forms of conformity. For instance, identification occurs when an individual conforms to the expectations of a group to establish or maintain a relationship with that group, but the beliefs may not be fully adopted. Compliance involves yielding to social pressure or expecting approval from others, often without a change in personal beliefs. Influence refers to the capacity to affect others’ beliefs or behaviors but does not necessarily indicate the depth of personal acceptance present in internalization.

Understanding internalization is crucial in management and organizational behavior as it highlights the importance of aligning organizational values with individuals' personal values for committed and engaged employees.